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Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method
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From the Back Cover
“[This] is a great book. It is authoritative, engaging, easy to read, well integrated, and yet is specific enough to serve as a ‘how-to’ manual for beginning researchers. Moreover, it is grounded in current literature, based on original and integrative theory, and is very up-to-date.” —Thomas M. Guterbock, University of Virginia Invaluable to any researcher seeking quality feedback from survey questions This update of the classic text on survey design enables researchers to apply tried-and-true methodologies across multiple channels for the best possible response rates and most insightful feedback. At the center of this resource is the concept of tailored design, which strives to make surveys attractive and relevant while minimizing the burden on respondents. For students and professionals alike, This book offers the guidance necessary for conducting surveys via traditional paper and mail, but also includes information for the digital age with mobile devices, tablets, and online tools. With detailed case studies that take the content from theory to practice, this Fourth Edition provides detailed instruction on the latest survey design concepts. Learn: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to your maximum advantage Proven techniques to increase response rates The best way to obtain high-quality feedback from mail, electronic, and other self-administered surveys From a companion website with additional examples of questionnaires and contact materials from multiple surveys as well as other tools to help researchers design quality surveys For more than two decades, the previous editions of this book have defined excellence in terms of designing and administering research. This Fourth Edition builds upon that reputation with updated tools and strategies to help researchers generate useful.
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About the Author
Don A. Dillman, PHD, is Regents’ Professor in the Department of Sociology and the Social and Economic Sciences Research Center at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000. Jolene D. Smyth, PHD, is an associate professor in the Survey Research and Methodology Program and the Department of Sociology and is the Director of the Bureau of Social Research at the University of Nebraska-Lincoln. Leah Melani Christian, PHD, is a Director in Research Methods at Nielsen where her work focuses on panel recruitment and maintenance.
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Product details
Hardcover: 528 pages
Publisher: Wiley; 4 edition (August 18, 2014)
Language: English
ISBN-10: 1118456149
ISBN-13: 978-1118456149
Product Dimensions:
7.3 x 1.3 x 10.3 inches
Shipping Weight: 2.4 pounds (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
26 customer reviews
Amazon Best Sellers Rank:
#19,558 in Books (See Top 100 in Books)
Best, period. Dillman has been researching this for a long time and is the best in the business. This book will get you through design only, though, not analysis. Still, it's the best.
Solid book. It is considered the hallmark for survey building excellence -- not sure it is really keeping up to the times in terms of all of the different types of surveys possible now that we are moving more and more to digital. Yes, the principles remain relatively constant, but I still feel like it is not a real stand alone book anymore.
The most up-to-date comprehensive treatment of survey research that I have seen. Dillman and his colleages are immersed in survey research themselves and so write from a clear, multifaceted approach. Their framework is one that I use teaching in reseach methods.
Use it all the time when making research methods decisions for survey research projects.
Just an excellent text. I used an older version in graduate school and this version, while mostly similar, does add some new aspects. It's well worth the purchase and should be considered the gold standard for survey design.
Great book! Essential reading for anyone looking to do survey research.
A bit long. Could have been more succinct in the writing. However, VERY helpful. I consult it all the time in my work.
OMG!!!! I freaking LOVE this book! The material is digestible I don’t feel like the authors are talking over my head. All the information is useful and I have enjoyed reading each chapter. Some of the chapters are long but WHO CARES?!?!?!? Buy this book!
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